Ads
related to: make a logo designcanva.com has been visited by 100K+ users in the past month
Search results
Results From The WOW.Com Content Network
A logo is the central element of a complex identification system that must be functionally extended to all communications of an organization. Therefore, the design of logos and their incorporation in a visual identity system is one of the most difficult and important areas of graphic design. Logos fall into three classifications (which can be ...
Graphic design is a profession, [2] academic discipline [3] [4] [5] and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. [6] Graphic design is an interdisciplinary branch of design [1] and of the fine arts.
Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
In 1971, Knight and his co-founder needed a logo for a new line of running shoes they were getting ready to introduce. They asked Davidson to design a stripe (industry term for a shoe logo) that "had something to do with movement". Davidson worked on her ideas by drawing on a piece of tissue over a drawing of a shoe. [6]
The logo is also said to symbolize the wing of the Greek goddess of victory, Nike. [13] [5] When first released, the design was displayed in a variety of colors to stand out on the track from other shoe manufacturers. [9] Nike primarily used the red and white color palette on its logo for much of its history.
The basic design of his Apple logo is still in use by the company today, but it has had many elements changed along the way. [ citation needed ] Janoff later worked for agencies established in New York City and Chicago such as Chiat/Day where he designed print, TV advertising and branding for numerous national and international clients.
Ads
related to: make a logo designdesign.com has been visited by 100K+ users in the past month
freelancer.com has been visited by 10K+ users in the past month