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  2. Web tracking - Wikipedia

    en.wikipedia.org/wiki/Web_tracking

    Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.

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  4. Web analytics - Wikipedia

    en.wikipedia.org/wiki/Web_analytics

    Repeat visitor - A visitor that has made at least one previous visit. The period between the last and current visit is called visitor recency and is measured in days. Return visitor - A unique visitor with activity consisting of a visit to a site during a reporting period and where the unique visitor visited the site before the reporting period ...

  5. Website tracking - Wikipedia

    en.wikipedia.org/wiki/Website_tracking

    This type of service archives a website so that changes to the website over time can be seen. Unless archived, older versions of a website cannot be viewed and may be lost permanently. Fortunately, there is at least one web service (see Internet Archive) that tracks changes to most websites for free. Past information about a company can ...

  6. Web traffic - Wikipedia

    en.wikipedia.org/wiki/Web_traffic

    Web traffic is the data sent and received by visitors to a website.Since the mid-1990s, web traffic has been the largest portion of Internet traffic. [1] Sites monitor the incoming and outgoing traffic to see which parts or pages of their site are popular and if there are any apparent trends, such as one specific page being viewed mostly by people in a particular country.

  7. Web beacon - Wikipedia

    en.wikipedia.org/wiki/Web_beacon

    Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...

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