Search results
Results From The WOW.Com Content Network
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]
Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]
Opponent-process theory suggests that color perception is controlled by the activity of three opponent systems. In the theory, he postulated about three independent receptor types which all have opposing pairs: white and black, blue and yellow, and red and green. These three pairs produce combinations of colors for us through the opponent process.
One example in which different conceptualizations of color may lead to confusion is the coloring of upward or downward trends in financial markets; whereas in most of the world green or blue is used to denote an upward trend and red is used to denote a downward trend, in mainland China, Japan, South Korea, and Taiwan, the reverse is true. This ...
For example, staring at a saturated primary-color field and then looking at a white object results in an opposing shift in hue, causing an afterimage of the complementary color. Exploration of the color space outside the range of "real colors" by this means is major corroborating evidence for the opponent-process theory of color vision.
The colors that define the extremes for each opponent channel are called unique hues, as opposed to composite (mixed) hues. Ewald Hering first defined the unique hues as red, green, blue, and yellow, and based them on the concept that these colors could not be simultaneously perceived. For example, a color cannot appear both red and green. [2]
Get AOL Mail for FREE! Manage your email like never before with travel, photo & document views. Personalize your inbox with themes & tabs. You've Got Mail!
White has no definite position in this diagram; rather it is defined according to the color temperature or white balance as desired or as available from ambient lighting. The human color space is a horse-shoe-shaped cone such as shown here (see also CIE chromaticity diagram below), extending from the origin to, in principle, infinity.