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Reputation management, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. It is a marketing technique used to modify a company's reputation in a positive way. [ 1 ]
The reputation marketing field has evolved from the marriage of the fields reputation management and brand marketing, and involves a brand's reputation being vetted online in real-time by consumers leaving online reviews and citing experiences on social networking sites. With the popularity of social media in the new millennium reputation ...
The reputation or prestige of a social entity (a person, a social group, an organization, or a place) is an opinion about that entity – typically developed as a result of social evaluation on a set of criteria, such as behavior or performance. [1] Reputation is a ubiquitous, spontaneous, and highly efficient mechanism of social control. [2]
Online presence management is the process of creating and promoting traffic to a personal or professional brand online. This process combines web design, development, blogging, search engine optimization, pay-per-click marketing, reputation management, directory listings, social media, link sharing, and other avenues to create a long-term positive presence for a person, organization, or ...
Reputationdefender.com product. ReputationDefender® is a comprehensive online reputation and privacy management company. Its search-and-destroy dashboard can help you manage the dramatic increase in availability of your personal information on the internet, ReputationDefender® searches for all of your personal information online, destroying what you don't want the world to see and ...
Reputation capital is the quantitative measure of some entity's reputational value in some context – a community or marketplace. [ citation needed ] In the world of Web 2.0 , what is increasingly valuable is trying to measure the effects of collaboration and contribution to community.
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ReputationDefender is a comprehensive online reputation and privacy management company. Its 24/7/365 dashboard can help you manage the dramatic increase in availability of your personal information on the internet.
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