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Tripadvisor, Inc. is an American company that operates online travel agencies, comparison shopping websites, and mobile apps with user-generated content. [1] Its namesake brand, Tripadvisor.com, operates in 40 countries and 20 languages, and features approximately 1 billion reviews and opinions on roughly 8 million establishments. [1]
In September 2011 KwikChex and two hotels filed a complaint with the UK Advertising Standards Authority (United Kingdom) challenging online reviews site TripAdvisor’s claims to provide trustworthy and honest reviews from real travellers. The Advertising Standards Authority found that TripAdvisor "should not claim or imply that all its reviews ...
Some examples of websites that use a combination of travel reviews and the booking of travel are TripAdvisor, Priceline.com, Liberty Holidays, and Expedia. Service providers Individual airlines , hotels , bed and breakfasts , cruise lines , automobile rental companies, and other travel-related service providers often maintain their own web ...
A review site is a website on which reviews can be posted about people, businesses, products, or services. These sites may use Web 2.0 techniques to gather reviews from site users or may employ professional writers to author reviews on the topic of concern for the site.
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The site was co-founded in 1995 by Anne Campbell as a feature of America Online. [3] In 2003, it averaged 10.5 million page views per month and had 62,000 registered members. [3] In 2007, it was acquired by TripAdvisor. [4]
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