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This line sparked a resurgence in 12-inch military action figures; a number of other companies began selling a wide range of military sets and vehicles, in most cases with more attention to detail than the Hasbro lineup, but not necessarily of a higher quality. In any event, this created a lot of competition for Hasbro's new G.I. Joe.
G.I. Joe: Sigma 6 is a line of military-themed action figures and toys produced by Hasbro, re-imagining the characters of the 1980s toyline, G.I. Joe: A Real American Hero. The Sigma 6 toy line served several purposes for Hasbro.
G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3] [4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (), Action Sailor (), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later on, the Action Nurse.
The "Best of the West" was the generic series name used by toy manufacturer, Louis Marx and Company, from the mid-1960s to the early 1970s to market a line of articulated 12-inch action figures featuring a western play theme. The focal character in the series was the iconic cowboy action figure named Johnny West.
The series features fully posable military and licensed 12-inch figures with cloth uniforms, weapons and equipment. The series currently stands at some 400-plus individual releases, with subjects varying from World War II, Modern Special Operations and Law Enforcement, to licensed character figures from movies, sports, electronic games and comics.
"A Real American Hero" was created as a revival of the original 12 in (30 cm) G.I. Joe brand of the 1960s and 1970s. After the 12" figure had been absent from toy shelves for a few years, G.I. Joe was re-introduced in a 3 + 3 ⁄ 4 in (9.52 cm) action figure format following the success of the Star Wars and Micronauts 3 3 ⁄ 4 ″ scale toylines.