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First Hardee's franchise, in Rocky Mount, North Carolina, 1980s. Hardee's was purchased by Canadian company Imasco Limited in 1981. In 1982, General Foods sold Burger Chef to Imasco for $44 million. [16] Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands.
At its peak, the chain included over 600 locations. The chain now has 41 locations in five states, either company owned or franchised. [2] [4] The Roy Rogers chain was sold in 1990 to Imasco, then the parent company of Hardee's, and experienced severe decline as many locations converted to Hardee's. In 2002, the trademark was purchased by ...
In 1982, General Foods sold Burger Chef to the Canadian company Imasco, which also owned Hardee's, for US$44 million (equivalent to $138.92 million in 2023). [11] Imasco converted many locations to Hardee's restaurants and let franchises and locations near existing Hardee's locations convert to other brands. [ 8 ]
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In 2001, Carl's Jr. introduced the Thickburger line with the 1/2 lb. Six Dollar Burger, with sister chain Hardee's following in 2003. In 2002, CKE Restaurants acquired Santa Barbara Restaurant Group, the parent company of the Green Burrito brand. Some Carl's Jr. stores are now co-branded with Green Burrito, as are some Hardee's stores. [9]
Meanwhile, the successful Hardee's chain in the Southern U.S. (founded by Wilbur Hardee) had money and was looking to expand its operations. The solution was a merger. On November 30, 1971, a Hardee's purchase of all of Sandy's stock was announced, and Sandy's plaid berets were soon to be seen no more.