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The Genius Bar is a technical support service provided by Apple Inc. inside Apple Stores to support the use of its products and services. The locations provide concierge-style, face-to-face support for customers from "Geniuses" who are specially trained and certified by Apple, with multiple levels of certification depending on the products serviced.
Ron Johnson (born October 15, 1959) is the CEO and founder of Enjoy Technology. Previously, he was CEO of JCPenney, where he led a failed effort to fundamentally reshape the retailer; senior vice president of retail operations at Apple Inc., where he developed the concept of the Apple Retail Stores and the Genius Bar; and the vice president of merchandising for Target Corporation, where he was ...
The Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell, service and repair various Apple products, including Mac desktop and MacBook laptop personal computers, iPhone smartphones, iPad tablet computers, Apple Watch smartwatches, Apple TV digital media players, software, and both Apple-branded and selected third-party accessories.
The store is always open to customers, with no hours or days closed, an acknowledgement of New York City's late-night street life in place since its opening. [2] It is the only Apple Store that is open 24/7. [3] The store includes an "Apple Watch Studio", a replication of the company's online tool to customize smart watches. The area allows ...
Customer Care —Mac is seen with a Mac Genius from an Apple Retail Store's Genius Bar, who can fix Mac problems. PC then has a short montage of endless automated customer-support messages, never reaching a real person, much to his disappointment. PC then says that his source of help is "the same" as a Mac Genius.
Apple Fifth Avenue is the flagship store in New York City. Customers visit the Genius Bar at Apple's Regent Street store in 2006. The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, [92] after years of attempting but failing store-within-a-store concepts. [93]
Eduardo H. Cue (born October 23, 1964 [4] [3]) is Apple's senior vice president of Services, reporting to CEO Tim Cook.Cue oversees Apple's numerous content stores and products including the iTunes Store, the Apple Books Store, and Apple Music, Apple Pay, Siri (until 2017), Maps, iAd, iCloud services, and Apple's productivity and creativity apps. [5]
The marketing of Apple Inc. encompasses the company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 ...