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The Origin of Coca‑Cola. On May 8, 1886, Dr. John Pemberton brought his perfected syrup to Jacobs' Pharmacy in downtown Atlanta where the first glass of Coca‑Cola was poured. Serving about nine drinks per day in its first year, Coca‑Cola was an exciting new drink in the beginning.
How was Coca‑Cola invented? In May 1886, Dr. John S. Pemberton, a pharmacist in Atlanta, Georgia, created the syrup for Coca‑Cola. He carried a jug of the new product down the street to Jacobs' Pharmacy in Atlanta.
downtown Atlanta, Georgia, in 1886, Coca‑Cola has been a catalyst for social interaction and inspired innovation. These unique moments in history, arranged in chronological sequence, have helped create a global brand that provides billions of moments of refreshment every day. Did you know? If all the Coca‑Cola ever produced were to
The product that has given the world its best-known taste was born in Atlanta, Georgia, on May 8, 1886. Check out this story and more news from The Coca-Cola Company.
The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post. The first Santa ads used a strict-looking Claus, in the vein of Thomas Nast.
The power and prestige of Coca‑Cola were exemplified in 1988, when three independent worldwide surveys conducted by Landor & Associates confirmed Coca‑Cola as the best-known, most-admired trademark in the world. Perhaps a more human assessment of consumers' loyalty to Coca‑Cola had come in 1985.
Originally, the idea was conceived with the names printed in the traditional “Coca‑Cola” Spencerian script. We couldn’t do that due to trademark issues, so we created a brand-new typeface inspired by the “Coke” logo. We call it the “You” font because it’s about you, the consumer, not Coca‑Cola.
Consumers in more than 40 markets reimagined iconic Coca‑Cola holiday images and sent personalized digital cards to loved ones. Digital-driven marketing is fueling our company’s performance, serving as the “motor driving the top line and bottom line,” Chairman and CEO James Quincey told investors in October 2023.
We began building our global network in the 1920s. Our global growth expanded during World War II when Coca‑Cola President Robert Woodruff believed that every American service man and woman should have a Coke at their disposal, no matter where they were or the cost to the company.
In 1894, in Vicksburg, Mississippi, Joseph A. Biedenharn was so impressed by the growing demand for Coca‑Cola at his soda fountain that he installed bottling machinery in the rear of his store and began to sell cases of Coca‑Cola to farms and lumber camps up and down the Mississippi River.