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The Simplicity Pattern Company is a manufacturer of sewing pattern guides, under the "Simplicity Pattern", "It's So Easy" and "New Look" brands. The company was founded in 1927 in New York City . During the Great Depression , Simplicity allowed home seamstresses to create fashionable clothing in a reliable manner.
Weldon's was the first major commercial pattern company in England, founded in 1879, and accompanied by a magazine to sell the patterns. [2] Weldon's later added a Canadian edition of Weldon's Ladies' Journal with patterns. Weldon's continued to produce patterns into the 1950s. [3] Simplicity Pattern Co. Inc. started producing patterns in 1927 ...
The tubular dresses of the 'teens had evolved into a similar silhouette that now sported shorter skirts with pleats, gathers, or slits to allow motion. The most memorable fashion trend of the Roaring Twenties was undoubtedly "the flapper" look. The flapper dress was functional and flattened the bust line rather than accentuating it. [3]
Not all flapper fashion was consistent, as hemlines of dresses changed each year: in 1923 gowns were almost floor length whilst in 1925 they became knee length. [11] The term flapper, initially described young, working-class women but overtime it was used to describe any young women who challenged the social standards. [11]
Flapper dresses were straight and loose, leaving the arms bare (sometimes no straps at all) and dropping the waistline to the hips. Silk or rayon stockings were held up by garters. Skirts rose to just below the knee by 1927, allowing flashes of leg to be seen when a girl danced or walked through a breeze, although the way they danced made any ...
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