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ZooZoos are advertisement characters promoted by Vodafone Essar since the Indian Premier League Season 2 (IPL). [citation needed] ZooZoos are white creatures with ballooned bodies and egg heads who are used to promote various value added services of Vodafone. These characters are played by human actors in body suits.
Cheeka was suggested for the role by an assistant at Nirvana Films, the makers of the ad. The campaign was soon followed by a print version for newspapers. Cheeka earned ₹150,000 for the campaign, [1] and appeared in Hutch ads, until the merger with Vodafone India, representing the network. [2]
The song was used extensively by British telecommunications provider Vodafone when it introduced its brand to many of its worldwide operations in 2001–2004. [44] Elsewhere, it featured prominently in a number of advertisements commissioned by Ford Motor Company for its Ford Focus car range. [45]
Vodafone Group Plc (/ ˈ v oʊ d ə f oʊ n /) is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. [5] It predominantly operates services in Asia, Africa, Europe, and Oceania.
With an audience of that size, ad prices have reached a record, with a few ad spots reportedly selling for a record $8 million and even $8 million-plus for 30 seconds.
Prakash Varma is an Indian filmmaker who has directed and produced many popular advertisement campaigns including the iconic Vodafone commercials featuring ZooZoos. He comes from a Malayali family. [1] [2] Varma heads Nirvana Films, one of India's most successful production houses of television commercials. [3]
In this advert she is looking for the SIM card of her deceased husband. [6] Vodafone, a British company, is Egypt's largest mobile service provider. [5] A youth regime apologist in Egypt accused the advertisement of being a coded message for a planned attack on a shopping complex. [7]
It was a critical and commercial success, due mainly to the single "Bohemian Like You" being featured in a popular Vodafone advertisement as well as on the TV show Buffy the Vampire Slayer. The song has also been featured in the animated movie Flushed Away in a chase scene, and on the soundtrack album for the film Igby Goes Down. [citation needed]