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WD-40's formula is a trade secret. [17] The original copy of the formula was moved to a secure bank vault in San Diego in 2018. [18] To avoid disclosing its composition, the product was not patented in 1953, and the window of opportunity for patenting it has long since closed.
Former WD-40 headquarters in San Diego. The WD-40 Company, originally the Rocket Chemical Company, is an American manufacturer of household and multi-use products, including its signature brand, WD-40, as well as 3-In-One Oil, Lava, Spot Shot, X-14, Carpet Fresh, GT85, 1001, Solvol, 2000 Flushes and No Vac. [2] It is based in San Diego, California.
The product changed ownership many times throughout the 20th century and was bought by its current owners, the WD-40 Company, in 1995. The current marketing slogan is "The Tool Kit In A Can," with the logo of the text "3 in" inside a large numeral "1".
With 176 countries selling it, over 2,000 documented uses for it, and over a billion dollars in revenue from it, it seems like there’s no stopping WD-40.
Some have more dollars than sense, they say, so even companies that have no revenue, no profit, and a record of falling...
There's no foolproof way to know the future for WD-40 (NAS: WDFC) or any other company. However, certain clues may help you see potential stumbles before they happen -- and before your stock ...