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[19] [20] [21] On May 30, 2012, Zagat was officially integrated into Google's services, with its reviews now appearing on Google Maps and Google+ Local pages for relevant restaurants. Additionally, the Zagat online service became free to use, and once required a Google+ account to register though that is no longer the case. [ 22 ]
Also in 2014, Yelp expanded in Europe through the acquisitions of German-based restaurant review site Restaurant-Kritik and French-based CityVox. [65] [66] [67] In early February 2015, Yelp announced it bought Eat24, an online food-ordering service, for $134 million. [68] [69] [70] Then in August 2017, Yelp sold Eat24 to Grubhub for $287.5 million.
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Review sites are generally supported by advertising. Some business review sites may also allow businesses to pay for enhanced listings, which do not affect the reviews and ratings. Product review sites may be supported by providing affiliate links to the websites that sell the reviewed items, which pay the site on a per-click or per-sale basis.
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In the United States, several states have imposed uniform statewide restaurant grading systems, under which safety and hygiene inspection reports are used to compute numerical scores or letter grades, and those must be prominently posted by restaurants. [9] The first state to enact such a statewide system was South Carolina in 1995. [9]
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