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  2. SCTE-35 - Wikipedia

    en.wikipedia.org/wiki/SCTE-35

    SCTE-35 was originally used in the US to signal a local ad insertion opportunity in the transport streams, and in Europe to insert local TV programs (e.g. local news transmissions). It is now used to signal all kinds of program and ad events in linear transport streams and in newer ABR delivery formats such as HLS and DASH.

  3. Social television - Wikipedia

    en.wikipedia.org/wiki/Social_television

    Viewers share their TV experience on social media in real-time as events unfold: between 88-100m Facebook users login to the platform during the primetime hours of 8pm – 11pm in the US. [19] The volume of social media engagement in TV is also rising – according to Nielsen SocialGuide, there was a 38% increase in tweets about TV in 2013 to 263m.

  4. Upfront (advertising) - Wikipedia

    en.wikipedia.org/wiki/Upfront_(advertising)

    In the television industry, an upfront is a gathering at the start of important advertising sales periods, held by television network executives and attended by major advertisers and the media. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television ...

  5. Video recorder scheduling code - Wikipedia

    en.wikipedia.org/wiki/Video_recorder_scheduling_code

    The central concept of the system is a unique number, a PlusCode, assigned to each programme, and published in television listings in newspapers and magazines (such as TV Guide). To record a programme, the code number is taken from the newspaper and input into the video recorder, which would then record on the correct channel at the correct time.

  6. A+E Networks Plans TV Ad-Sales Shake Up, Will Press for ... - AOL

    www.aol.com/entertainment/e-networks-plans-tv-ad...

    Madison Avenue tends to focus on the young. Now the owner of TV’s Lifetime, History and A&E cable outlets is pressing advertisers to pay more attention to more than a few old souls. A+E Networks ...

  7. Direct response television - Wikipedia

    en.wikipedia.org/wiki/Direct_response_television

    There are two types of direct response television, short-form, and long-form. Short-form is any DRTV commercial that is two minutes or less in length. Long-form direct response is any television commercial longer than two minutes. This was the accepted term for an infomercial from 1984 until "infomercial" came into vogue in 1988. The most ...

  8. Free ad-supported streaming television - Wikipedia

    en.wikipedia.org/wiki/Free_ad-supported...

    The FAST ecosystem has several layers. The best-known FASTs are the aggregators, which fall into three categories. FASTs owned by major media companies: Paramount's Pluto TV, Fox's Tubi, Charter Communications and Comcast's Xumo Play, Dish Network's Sling Freestream, ITV’s ITVX service, NEW ID's BINGE Korea, [3] Allen Media Group's Local Now, and Gray Television and National Association of ...

  9. Table of keyboard shortcuts - Wikipedia

    en.wikipedia.org/wiki/Table_of_keyboard_shortcuts

    Add bookmark for current page Ctrl+D: ⌘ Cmd+D: Ctrl+B / Ctrl+D. a:bmark: Ctrl+D: Add bookmark for current link Meta+a: Manage bookmarks Ctrl+⇧ Shift+O (Microsoft Edge) or Ctrl+B (Internet Explorer) ⌘ Cmd+⌥ Opt+B (Chrome/Safari) or. ⌘ Cmd+⇧ Shift+B . Ctrl+⇧ Shift+R / Ctrl+B. Ctrl+⇧ Shift+O: Move focus to Web search bar Ctrl+E ...