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Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. [1]
Celebrity endorsements have proven very successful in China, where increasing consumerism makes the purchase of an endorsed product into a status symbol. On 1 August 2007, laws were passed banning healthcare professionals and public figures such as movie stars or pop singers from appearing in advertisements for drugs or nutritional supplements .
However, in some cases celebrity branding could go wrong and affect product revenue. For example, doping charges against Lance Armstrong cost him $30 million in endorsements and he stepped down as the chairman of Livestrong. Nike – who sponsored Armstrong and the U.S. cycling team – stated in a press release," due to the seemingly ...
‘Celebrity endorsements can increase civic engagement and voter registrations’ but ‘it has not proven to have a direct impact on how people make their voting decisions,’ professor says
A celebrity endorsement is probably the last thing you should allow to motivate you to take advantage of an investment offering, but that doesn’t mean they’re lying to you or being misleading ...
Some of Harris' celebrity endorsements came after that date, and a report covering campaign spending through Nov. 25 is due on Dec. 5. Still, there is no evidence of any payments to celebrities ...
The most lucrative celebrity endorsements pay the world’s biggest stars more money than they make from their movies, concerts, shows or on-field performances — and could become an even...
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