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  2. Affect heuristic - Wikipedia

    en.wikipedia.org/wiki/Affect_heuristic

    Affect, specifically negative affect, is an important method for increasing perceived risk considering its influences on perceived risk and thus has been utilized as essential for communicating risk to the public. Raising risk awareness is thought to be increased when risk information is presented in the form of frequences (e.g.

  3. Risk perception - Wikipedia

    en.wikipedia.org/wiki/Risk_perception

    Factors of risk perceptions. Risk perception is the subjective judgement that people make about the characteristics and severity of a risk. [1] [2] [3] Risk perceptions often differ from statistical assessments of risk since they are affected by a wide range of affective (emotions, feelings, moods, etc.), cognitive (gravity of events, media coverage, risk-mitigating measures, etc.), contextual ...

  4. Risk aversion (psychology) - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion_(psychology)

    Most theoretical analyses of risky choices depict each option as a gamble that can yield various outcomes with different probabilities. [2] Widely accepted risk-aversion theories, including Expected Utility Theory (EUT) and Prospect Theory (PT), arrive at risk aversion only indirectly, as a side effect of how outcomes are valued or how probabilities are judged. [3]

  5. Fear - Wikipedia

    en.wikipedia.org/wiki/Fear

    Fear is an unpleasant emotion that arises in response to perceived dangers or threats.Fear causes physiological and psychological changes. It may produce behavioral reactions such as mounting an aggressive response or fleeing the threat, commonly known as the fight-or-flight response.

  6. Hindsight bias - Wikipedia

    en.wikipedia.org/wiki/Hindsight_bias

    The role of surprise can help explain the malleability of hindsight bias. Surprise influences how the mind reconstructs pre-outcome predictions in three ways: 1. Surprise is a direct metacognitive heuristic to estimate the distance between outcome and prediction. 2. Surprise triggers a deliberate sense-making process. 3.

  7. Risk aversion - Wikipedia

    en.wikipedia.org/wiki/Risk_aversion

    The Arrow–Pratt measure of relative risk aversion (RRA) or coefficient of relative risk aversion is defined as [11] = = ″ ′ (). Unlike ARA whose units are in $ −1, RRA is a dimensionless quantity, which allows it to be applied universally.

  8. Integrated threat theory - Wikipedia

    en.wikipedia.org/wiki/Integrated_threat_theory

    The theory applies to any social group that may feel threatened in some way, whether or not that social group is a majority or minority group in their society. This theory deals with perceived threat rather than actual threat. Perceived threat includes all of the threats that members of group believe they are experiencing, regardless of whether ...

  9. Optimism bias - Wikipedia

    en.wikipedia.org/wiki/Optimism_bias

    Optimism bias is typically measured through two determinants of risk: absolute risk, where individuals are asked to estimate their likelihood of experiencing a negative event compared to their actual chance of experiencing a negative event (comparison against self), and comparative risk, where individuals are asked to estimate the likelihood of experiencing a negative event (their personal ...