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A trademark is a word, phrase, or logo that identifies the source of goods or services. [1] Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark.
Brand licensing is a well-established business, in both patents and trademarks.A concept established in British business, the world's first licensed character was a soft toy of Peter Rabbit, a fictional character created by Beatrix Potter and patented in 1903, to be sold alongside the first public edition of The Tale of Peter Rabbit.
In most countries, a marketing authorisation is valid for a period of 5 years. After this period, one should apply for renewal of the marketing authorisation, usually by providing minimal data proving that quality, efficacy and safety characteristics are maintained and the risk-benefit ratio of the medicinal product is still favourable.
A Letter of Agency (LOA) is a document authorizing a telecommunications provider to act on a consumer's behalf. Some vendors may also call this a Letter of Authorization , however this is an incorrect name and Letter of Agency is the official term used in FCC documentation and Federal Statute.
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In assessing profits, the brand owner must prove only the gross amount of the defendant's sales. Thereafter, the defendant has the burden of providing evidence of any amount that should be deducted. An accounting of profits is proper in a trademark infringement case only where the defendant engages in willful infringement, meaning that the ...