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Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
Arthur Mitchell Sackler (August 22, 1913 – May 26, 1987) was an American psychiatrist and marketer of pharmaceuticals whose fortune originated in medical advertising, profits from drug sales including Valium, and trade publications. He was also an art collector.
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
IMS Health was an American company that provided information, services and technology for the healthcare industry.IMS stood for Intercontinental Medical Statistics. It was the largest vendor of U.S. physician prescribing data.
October 2004: Parexel acquires Integrated Marketing Concepts (IMC), a privately held company based in Whitehall, PA, provider of professional marketing and communication services specialized in clinical trial patient recruitment and retention, sales lead management, teleservices, call center services, fulfillment, focus group and database ...
Adriane Fugh-Berman is a professor in the department of pharmacology and physiology, and in the department of family medicine, at Georgetown University Medical Center.She is also the director of PharmedOut, a Georgetown University Medical Center project that promotes rational prescribing and researches the effects of pharmaceutical and medical device industry marketing on prescribing behavior ...
Since drugs and medical devices are approved on the basis of clinical trials, which involve relatively small numbers of people who have been selected for this purpose – meaning that they normally do not have other medical conditions which may exist in the general population – postmarketing surveillance can further refine, or confirm or deny ...
In 1978, Bishop became a professor at the Fashion Institute of Technology in New York City. [8] She was appointed to the Revlon Chair in Cosmetics Marketing in 1980. Bishop helped develop a curriculum whose focus included marketing and merchandising principles, advertising, promotion, and publicity campaign concepts, and product knowledge.