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October 2004: Parexel acquires Integrated Marketing Concepts (IMC), a privately held company based in Whitehall, PA, provider of professional marketing and communication services specialized in clinical trial patient recruitment and retention, sales lead management, teleservices, call center services, fulfillment, focus group and database ...
Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
The American Institute for Medical and Biological Engineering (AIMBE) is a non-profit organization founded in 1991, and headquartered in Washington, D.C. [1] It represents 50,000 medical and biomedical engineers , [ 2 ] and academic institutions, private industry, and professional engineering societies.
IMS Health was an American company that provided information, services and technology for the healthcare industry.IMS stood for Intercontinental Medical Statistics. It was the largest vendor of U.S. physician prescribing data.
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
From 1989 to 1992, Rakowski was a partner at Marketing Corporation of America (now the Growth Platforms Institute, a part of the Interpublic Group), [11] where he provided marketing counsel to Fortune 100 companies. In 1992, he founded and led New Paradigm Ventures (NPV), [12] a consulting and investment firm in the health care and food ...
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The American Management Association (AMA) is an American non-profit educational membership organization for the promotion of management, based in New York City. [ 2 ] [ 3 ] [ 4 ] Besides its headquarters there, it has local head offices throughout the world.