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Google claims the transition to mobile-friendly sites was to improve user experience, stating "the desktop version of a site might be difficult to view and use on a mobile device." [4] The protologism is a blend word of "mobile" and "Armageddon" because the change "could cause massive disruption to page rankings."
Due to the wide variety of web engines used at the time for mobile browsers, results varied between browsers used. [8] Safari on iOS 3 received a 15/16 score on the first test and the Palm Pre web browser scored a 13/16 in revision 1.47 of the first test. [9] In 2010, Firefox Mobile for Android scored a 75% while Safari scored a 67%. [4]
Google found that the three most sought-after pieces of information for mobile users are locations, opening hours and contact information. [11] Google has also created an online tool called "mobile friendly test" on the Google search console which allows to check mobile-friendliness of a website.
Luke Wroblewski has summarized some of the RWD and mobile design challenges and created a catalog of multi-device layout patterns. [15] [16] [17] He suggested that, compared with a simple HWD approach [clarification needed], device experience or RESS (responsive web design with server-side components) approaches can provide a user experience that is better optimized for mobile devices.
It was also the first widely available mobile browser to support Ajax and the first mobile browser to pass the Acid2 test. Distinct from a mobile browser is a web-based emulator, which uses a "Virtual Handset" to display WAP pages on a computer screen, implemented either in Java or as an HTML transcoder.
Google reports that AMP pages served in Google search typically load in less than one second and use ten times less data than the equivalent non-AMP pages. [43] CNBC reported a 75% decrease in mobile page load time for AMP Pages over non-AMP pages, [44] while Gizmodo reported that AMP pages loaded three times faster than non-AMP pages. [45]
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