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  2. Attribution (marketing) - Wikipedia

    en.wikipedia.org/wiki/Attribution_(marketing)

    The roots of marketing attribution can be traced to the psychological theory of attribution. [2] [3] By most accounts, the current application of attribution theory in marketing was spurred by the transition of advertising spending from traditional, offline ads to digital media and the expansion of data available through digital channels such as paid and organic search, display, and email ...

  3. Probabilistic relevance model - Wikipedia

    en.wikipedia.org/wiki/Probabilistic_relevance_model

    The probabilistic relevance model [1] [2] was devised by Stephen E. Robertson and Karen Spärck Jones as a framework for probabilistic models to come. It is a formalism of information retrieval useful to derive ranking functions used by search engines and web search engines in order to rank matching documents according to their relevance to a given search query.

  4. Probabilistic method - Wikipedia

    en.wikipedia.org/wiki/Probabilistic_method

    Alternatively, the probabilistic method can also be used to guarantee the existence of a desired element in a sample space with a value that is greater than or equal to the calculated expected value, since the non-existence of such element would imply every element in the sample space is less than the expected value, a contradiction.

  5. Probabilistic argumentation - Wikipedia

    en.wikipedia.org/wiki/Probabilistic_argumentation

    The name "probabilistic argumentation" has been used to refer to a particular theory of reasoning that encompasses uncertainty and ignorance, combining probability theory and deductive logic (Haenni, Kohlas & Lehmann 2000). OpenPAS is an open-source implementation of such a probabilistic argumentation system.

  6. Fully probabilistic design - Wikipedia

    en.wikipedia.org/wiki/Fully_Probabilistic_Design

    Fully probabilistic design (of decision strategies or control, FPD) removes the mentioned drawback and expresses also the DM goals of by the "ideal" probability, which assigns high (small) values to desired (undesired) behaviours of the closed DM loop formed by the influenced world part and by the used strategy. FPD has axiomatic basis and has ...

  7. Probabilistic proposition - Wikipedia

    en.wikipedia.org/wiki/Probabilistic_proposition

    A probabilistic proposition is a proposition with a measured probability of being true for an arbitrary person at an arbitrary time. They may be contrasted with deterministic propositions, which assert that something is certain with no element of chance. Probabilistic proportions may be either categorical or conditional. [1]

  8. Probability theory - Wikipedia

    en.wikipedia.org/wiki/Probability_theory

    Probability theory or probability calculus is the branch of mathematics concerned with probability. Although there are several different probability interpretations , probability theory treats the concept in a rigorous mathematical manner by expressing it through a set of axioms .

  9. Probabilistic analysis of algorithms - Wikipedia

    en.wikipedia.org/wiki/Probabilistic_analysis_of...

    In analysis of algorithms, probabilistic analysis of algorithms is an approach to estimate the computational complexity of an algorithm or a computational problem. It starts from an assumption about a probabilistic distribution of the set of all possible inputs.