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Maidenform Brands is a manufacturer of women's bras, underwear, and shapewear founded in 1922 by seamstress Ida Rosenthal; Enid Bissett, ...
A foundation garment (also known as shapewear or shaping underwear) is an undergarment designed to impermanently alter the wearer's body shape, to achieve what some view as a more fashionable figure. The function of a foundation garment is not to enhance a bodily feature (as would, for example, a padded bra) but to make it look more presentable.
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Even traditional brands, who were producing 1950s style pointy-cups, low-backs, low-fronts and no-straps, [50] like Maidenform joined the competition in 1995. [68] In 1999 the event was first webcast. By 2001, the event was being aired on network television with 12 million viewers for the first broadcast.
The generally-accepted solids content of a Vitreous China sanitaryware casting slip ranges between 72 and 75% by weight, which corresponds to slip densities of 1.80–1.85 g/cm 3. [ 25 ] Certain chemicals, known as deflocculants, are used to disperse agglomerates in the slip, and so decrease the viscosity and also allow a higher solids content ...