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From the beginning of organised motor sport events, in the early 1900s, until the late 1960s, before commercial sponsorship liveries came into common use, vehicles competing in Formula One, sports car racing, touring car racing and other international auto racing competitions customarily painted their cars in standardised racing colours that indicated the nation of origin of the car or driver.
Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered ...
A racing livery is the specific paint scheme and sticker design used in motorsport, on vehicles, in order to attract sponsorship and to advertise sponsors, as well as to identify vehicles as belonging to a specific racing team. Aircraft livery is also the term describing the paint scheme of an aircraft. Most airlines have a standard paint ...
At the 2019 Darlington Xfinity retro round, Michael Annett and sponsor Pilot Flying J had a 1992 Bill Davis Racing Baby Ruth Ford based livery on the JR Motorsports No. 1 Chevrolet. Despite the retro scheme, the car used current logos, including the Baby Ruth (which is being redone after its new owners, Ferrero Group) and Pilot Flying J logos.
Martini Racing is the name under which various motor racing teams race when sponsored by the Italian company Martini & Rossi, a distillery that produces Martini vermouth in Turin. Martini's sponsorship program began in 1958 as Martini International Club, founded by Count Metello Rossi di Montelera of Martini & Rossi. [ 1 ]
Grand Prix motorcycle racing sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in the motorcycle CC classes, many teams wanted to be able to display the logos of their sponsors as clearly as possible.
In April, Team Lotus, initially using the British racing green, became the first works team (second only to Team Gunston entering a private Brabham car at the 1968 South African Grand Prix) to paint their cars in the livery of their sponsors, with Clark's Lotus 48 Formula Two car appearing at Hockenheim in the red, gold and white colors of the ...
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