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Crisco is an American brand of shortening that is produced by B&G Foods. Introduced in June 1911 [ 1 ] by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil , originally cottonseed oil .
Shortening is any fat that is a solid at room temperature and is used to make crumbly pastry and other food products. The idea of shortening dates back to at least the 18th century, well before the invention of modern, shelf-stable vegetable shortening. [1] In the earlier centuries, lard was the primary ingredient used to shorten dough. [2]
As of 24 January 2007, Smucker claims that all Crisco shortening products in the US have been reformulated to contain less than one gram of trans fat per serving while keeping saturated fat content less than butter. [95] The separately marketed trans fat free version introduced in 2004 was discontinued. [citation needed]
Spry was a brand of vegetable shortening produced by Lever Brothers starting in 1936. It was a competitor for Procter & Gamble's Crisco, and through aggressive marketing through its mascot Aunt Jenny had reached 75 percent of Crisco's market share.
Critics of seed oils often point to the health hazards of the solvents used in the industrial process of generating vegetable oils. [12] Hexane, which can be neurotoxic, is extremely effective at oil extraction. [13] Thus, it is often quoted as a danger when consuming vegetable oils as it can be found in finished oils in trace amounts. [14]
Target is reducing the prices of more items as the discount retail chain readies for the holiday shopping season.