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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Mikael Ohlsson is the former president of the Swedish furniture store chain, IKEA. [1] Ohlsson has worked for IKEA for 30 years, starting off in the carpet department in the Linköping store. He started his assignment as head of the company on 1 September 2009 [ 2 ] Ohlsson is married and has one daughter and two sons.
In July 2015, IKEA and the U.S. Consumer Product Safety Commission, through the company's Safer Homes Together advertising campaign, issued a warning in the United States, the United Kingdom, and Ireland to customers to secure the Malm chests of drawers and wardrobes firmly to the wall using free kits distributed by the company, after the ...
The acronym IKEA is made up of the initials of his name (Ingvar Kamprad) plus those of Elmtaryd, the family farm where he was born, and the nearby village Agunnaryd where he was raised. [ 8 ] [ 11 ] Between the founding of IKEA and his board resignation in 1946, Kamprad was an author.
The foundation owns the private Dutch company INGKA Holding, based in Leiden, which is the holding company that controls 372 of the 432 outlets of IKEA. [6]In an explanation of IKEA's complex corporate structure, Ingvar Kamprad stated to the authors of a Swedish documentary that tax efficiency was "a natural part of the company's low-cost culture". [2]