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Clairol logo. Clairol is the American personal care-product division of company Wella, specializing in hair coloring and hair care.Clairol was founded in 1931 by Americans Joan Gelb and her husband Lawrence M. Gelb, with business partner and lifelong friend James Romeo, after discovering hair-coloring preparations while traveling in France. [1]
Like larger-than-life-portraits of the proverbial girl on the block who’s a little prettier than your wife and lives in a house slightly nicer than yours.” [4] Polykoff created the "Does she...or doesn't she" campaign for Miss Clairol in 1956, and "The closer he gets...the better you look" campaign for the launch of Nice 'N Easy in 1965. [3 ...
Shirley Polykoff (January 18, 1908 – June 4, 1998) was a pioneering woman in American advertising, rising from an entry-level copywriter to a senior executive.Her "Does She...
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The brand was founded in 1971 [1] as the single shampoo Clairol Herbal Essence Shampoo (officially typeset as Clairol herbal essence shampoo). [2] There are 29 collections of varying hair care products, each designed to have a different effect on the user's hair.
Lawrence M. Gelb (January 15, 1898 – September 27, 1980 [1]) was an American chemist and businessman from New York City who along with his wife, Joan Clair, founded the Clairol hair-coloring company in 1931, now a division of Coty.