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2. Social media use by businesses - Wikipedia

   en.wikipedia.org/wiki/Social_media_use_by_businesses

   Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.

3. Social media marketing - Wikipedia

   en.wikipedia.org/wiki/Social_media_marketing

   Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of "get a free drink with a copy of this tweet".

4. Digital marketing - Wikipedia

   en.wikipedia.org/wiki/Digital_marketing

   Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since

5. Twitter, Slack and Eight Other Side Projects That Became ...

   www.aol.com/twitter-slack-eight-other-side...

   The wildly popular business communication platform made headlines by reaching a valuation of $1 billion without a chief marketing officer and without spending a single dollar on advertising.

6. Twitter usage - Wikipedia

   en.wikipedia.org/wiki/Twitter_usage

   Twitter is increasingly being used as a business promotional tool. Twitter encourages this through "Twitter 101", a web-based tutorial aimed at business users. [125] For example, one of the notable business Twitter users is Dell, which reported $9m of its 2009 sales coming directly through Twitter and Facebook combined. [126]

7. Small business - Wikipedia

   en.wikipedia.org/wiki/Small_business

   Social media has become an affordable route of marketing for small businesses. It is a fraction of the cost of traditional marketing and small businesses can do it themselves or find small social marketing agencies that they can hire out for a small fee. Statistically, social media marketing has a higher lead-to-close rate than traditional media.