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Winning hearts and minds is a concept occasionally expressed in the resolution of war, insurgency, and other conflicts, in which one side seeks to prevail not by the use of superior force, but by making emotional or intellectual appeals to sway supporters of the other side. The term "hearts and minds" was first used by French general Hubert ...
Hearts and Minds or winning hearts and minds refers to the strategy and programs used by the governments of South Vietnam and the United States during the Vietnam War to win the popular support of the Vietnamese people and to help defeat the Viet Cong insurgency. Pacification is the more formal term for winning hearts and minds.
To Americans, pacification programs were often referred to by the phrase winning hearts and minds. The anti-communist Ngo Dinh Diem government of South Vietnam (1955–63) had its power base among the urban and Catholic population.
Hearts and Minds is a 1974 American documentary film about the Vietnam War directed by Peter Davis. The film's title is based on a quote from President Lyndon B. Johnson : "the ultimate victory will depend on the hearts and minds of the people who actually live out there". [ 1 ]
"Hearts and minds" was a public relations campaign used in the Iraq War (2003–2011). Background. The operation to "win Iraqi hearts and minds", had been established ...
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Truman's Point Four Program in 1949 aimed to integrate 'third world' countries—i.e., those not aligned with NATO nor the Soviets—into the capitalist liberal economy to win 'hearts and minds.' [7] The U.S. believed that by developing the 'third world' through education, sanitation, and reforming their economic and political systems, it could bring countries ‘out of the phase where rural ...