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Research suggests that birthday cards may be "indicators of societal attitudes towards aging, communication of love, and gender-based expressiveness." [3] For example, one study analyzing 150 birthday cards in 1981 found negative views on aging portrayed through humor. [5] A 2017 study of online greeting cards found similar portrayals. [4]
American Greetings Corporation is a privately held American company and is the world's second largest greeting card producer behind Hallmark Cards. [2] [3] Based in Westlake, Ohio, a suburb of Cleveland, the company sells paper greeting cards, electronic greeting cards, gift packaging, stickers and party products.
In the United Kingdom, an estimated one billion pounds are spent on greeting cards every year, with the average person sending 55 cards annually. [19] In the United States, approximately 6.5 billion greeting cards are bought each year, at a total cost of more than US$7 billion. [1] A counter card in the U.S. typically sells for $2 to $4. [1]
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