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Call to action (CTA) is a marketing term for any text designed to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
When the subject is the agent or doer of the action, the verb is in the active voice. When the subject is the patient, target or undergoer of the action, the verb is said to be in the passive voice. [2] [3] [4] When the subject both performs and receives the action expressed by the verb, the verb is in the middle voice.
The verb phrase is in retrospective perfect participle form, indicating completion of the action, and takes on the feminine plural suffixes in agreement with the gender and number of the object. The subject here is a masculine plural form; in this context it does not require agreement from the verb.
English has a number of ergative verbs: verbs which can be used either intransitively or transitively, where in the intransitive use it is the subject that is receiving the action, and in the transitive use the direct object is receiving the action while the subject is causing it.
A verb that does not follow all of the standard conjugation patterns of the language is said to be an irregular verb. The system of all conjugated variants of a particular verb or class of verbs is called a verb paradigm; this may be presented in the form of a conjugation table.
This is a list of English auxiliary verbs, i.e. helping verbs, which include Modal verbs and Semi-modal verbs. See also auxiliary verbs, light verbs, ...
The grammatical agent is often confused with the subject, but the two notions are quite distinct: the agent is based explicitly on its relationship to the action or event expressed by the verb (e.g. "He who kicked the ball"), whereas the subject is based on a more formal title using the theory of the information flow (e.g. "Jack kicked the ball").
The first English grammar, Bref Grammar for English by William Bullokar, published in 1586, does not use the term "auxiliary" but says: All other verbs are called verbs-neuters-un-perfect because they require the infinitive mood of another verb to express their signification of meaning perfectly: and be these, may, can, might or mought, could, would, should, must, ought, and sometimes, will ...