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Due to the increasing popularity of college sports because of television and media coverage, some players on college sports teams are receiving compensation from sources other than the NCAA. [31] For instance, CBS paid around $800 million for broadcasting rights to a three-week 2014 men's basketball tournament. [ 31 ]
Schools are tapping deep-pocketed alums and donors to pay millions to high-level athletes. The schools are launching bidding wars for recruits and raiding each other's rosters.
The NCAA and major conferences, including the SEC and ACC, agreed to a settlement that would include almost $3 billion to current and former athletes.
Of the more than 100 faculty leaders at public colleges who responded to an online survey conducted by The Chronicle/HuffPost, a majority said they believe college sports benefit all university students. But they were divided about whether students should pay fees to support their college teams.
By not paying their athletes, colleges avoid paying workmen's-compensation benefits to the "hundreds" of college athletes incapacitated by injuries each year. [56] Furthermore, if an athlete receives a serious injury while on the field, the scholarship does not pay for the bill of the surgery.
The NCAA is pitching a new set of rules that would allow some colleges with the highest-earning sports programs to directly pay student-athletes for the first time ever.
More than 350 schools compete at this level, but private institutions and some colleges in Pennsylvania are not subject to public records laws. While colleges submit this information to the National Collegiate Athletic Association — a nonprofit regulating athletics at more than 1,200 colleges — the reports are considered private.
A pending court case in California, House vs. NCAA, could alter the college sports landscape far more than NIL has.