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  2. Cause marketing - Wikipedia

    en.wikipedia.org/wiki/Cause_marketing

    This cause marketing campaign and partnership raised an unprecedented [4] $2.4 million, to become the most successful promotion [4] in the history of Chapters West of the March of Dimes, while providing hundreds of thousands of dollars in free publicity and stimulating a 2.2 million person attendance, a regional theme park record, for the ...

  3. Rose Creative Strategies - Wikipedia

    en.wikipedia.org/wiki/Rose_Creative_Strategies

    The agency also launched the first in Russia scratch cards promotion with instant prizes for the Sony and created the first Russian outdoor advertising campaigns for Baskin Robbins. In 1995 the agency launched an advertising campaign for "Stresstabs" which included an award-winning billboard featuring a business man (actually a mannequin) that ...

  4. List of advertising awards - Wikipedia

    en.wikipedia.org/wiki/List_of_advertising_awards

    Advertising publication: Honor the most outstanding and innovative video advertising industry work, focusing on creativity, impact, and storytelling. These awards celebrate the best in video commercial advertising, recognizing the achievements of brands, agencies, and creative professionals. [7] United States: Jay Chiat Awards

  5. Performance-based advertising - Wikipedia

    en.wikipedia.org/wiki/Performance-based_advertising

    CPL campaigns are suitable for brand marketers and direct response marketers looking to engage consumers at multiple touch-points – by building a newsletter list, community site, reward program or member acquisition program. In CPA campaigns, the advertiser typically pays for a completed sale involving a credit card transaction.

  6. Referral marketing - Wikipedia

    en.wikipedia.org/wiki/Referral_marketing

    Offline referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned. Online referral marketing focuses on interactions between customers. [8] The Internet is a common ...

  7. Gross rating point - Wikipedia

    en.wikipedia.org/wiki/Gross_rating_point

    Since "the required frequency changes with the product and the competitive climate it is in", [2] the purpose of the GRP metric is to measure impressions compared to the number of people in the target for an advertising campaign. [3] GRP values are commonly used by media buyers to compare the advertising strength of components of a media plan.