Search results
Results From The WOW.Com Content Network
This created the now familiar and industry-standard five-pocket configuration with two large pockets and small watch pocket in front with two pockets on the rear. The popularity of "waist overalls", as jeans were sometimes called, expanded during World War II. [20] By the 1960s, both men's and women's jeans had the zipper down the front.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [9] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
Founding the first company to manufacture riveted blue jeans Founder of the Levi Strauss & Co. Levi Strauss ( / ˈ l iː v aɪ ˈ s t r aʊ s / LEE -vy STROWSS ; born Löb Strauß , German: [løːp ˈʃtʁaʊs] ; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue ...
In 1913, Poiret created loose-fitting, wide-leg trousers for women called harem pants, which were based on the costumes of the popular ballet Sheherazade. Written by Nikolai Rimsky-Korsakov in 1888, Sheherazade was based on a collection of legends from the Middle East called 1001 Arabian Nights. [44]
1996: One of every five pairs of jeans sold in America is a Wrangler. [citation needed] 1997: The 50th anniversary of the 13MWZ. A Special Collectors Edition of the 13MWZ is created to celebrate this event. 2000: "Whatever You Ride" television ad campaign is launched, focusing on core brand values. 2001: Wrangler commences making its jeans in ...
In the 1930s "The Great Lee Success Story" advertisements were launched that led to Lee's slogan "The Jeans that Built America". [3] Within the United States, the company spends more than $40 million per year on advertising. In 2009, Olson was appointed as the lead interactive agency for the American brand and redesigned their website.
Williamson-Dickie Mfg. Co. is a British-American apparel manufacturing company primarily known for its largest brand, Dickies. Williamson-Dickie Europe, originally called Clares, was founded in 1900 in Wells, Somerset, U.K. to provide the agricultural industry with hardware and work clothing.