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Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
Fear is a strong emotion and it can be manipulated to persuade people into making emotional rather than reasoned choices. From car commercials that imply that having fewer airbags will cause the audience's family harm, to disinfectant commercials that show pathogenic bacteria lurking on every surface , fear-based advertising works. [ 16 ]
These examples underscore how companies have resorted to using name-calling in advertising rather than highlighting how their products would benefit the consumer. Consequently, these organisations manage to persuade and manipulate consumers into making purchase decisions based on misleading information.
If you're being manipulated, you're not alone.
The new ad features giant on-screen text with the words “global war,” attributing them to a July article by the media outlet Axios, as the ad’s narrator says, “Their weakness invited wars.”
All of the ads discussed in this article are among the 20 most-aired ads from Trump and his outside allies in the last two weeks, according to data provided by AdImpact. Here is a fact check. Here ...
Lying and deception can be the basis of many propaganda techniques including Ad Hominem arguments, Big-Lie, Defamation, Door-in-the-Face, Half-truth, Name-calling or any other technique that is based on dishonesty or deception. For example, many politicians have been found to frequently stretch or break the truth. Managing the news
For example, Bernays acknowledged in his book Propaganda that "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.