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GMMB was founded in 1983. [9] In 2002, Omnicom, the second-largest advertising agency in the world, [10] purchased GMMB [11] Beginning in 2009, GMMB was also hired by the Hunt Institute, under the auspices of the Gates Foundation, to promote the adoption of the Common Core State Standards. [12]
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McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
Ketchum Inc. is a global public relations firm, offering marketing, branding, and corporate communications services in the corporate, healthcare, food and beverage, and technology industries. [1] George Ketchum founded the firm as a Pittsburgh-based advertising company in 1923. It later evolved to include a public relations practice.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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Octagon was founded as Advantage International by former executives of the tennis marketing agency ProServ on April 1, 1983. Advantage was headquartered in Washington, D.C. It has been owned by Interpublic since 1997 and has operated under the Octagon brand name since 1999.
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