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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Research looking at electroencephalography (EEGs) while subjects made decisions on color preference, found brain activation when a favorite color is present, before the participants consciously focused on it. When looking at various colors on a screen the subjects focused on their favorite color, or the color that stood out more, before they ...

  3. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The colors in each pair oppose each other. Red-green receptors cannot send messages about both colors at the same time. This theory also explains negative afterimages; once a stimulus of a certain color is presented, the opponent color is perceived after the stimulus is removed because the anabolic and catabolic processes are reversed. For ...

  4. Chromesthesia - Wikipedia

    en.wikipedia.org/wiki/Chromesthesia

    This is most apparent in grapheme-color synesthesia, because the brain regions for color processing and visual word form processing are adjacent. [17] Individuals with chromesthesia show activation of brain areas involved in visual processing, such as V4, immediately after the auditory perception, indicating an automatic linking of sounds and ...

  5. Synesthesia - Wikipedia

    en.wikipedia.org/wiki/Synesthesia

    Grapheme–color synesthetes, as a group, share significant preferences for the color of each letter (e.g., A tends to be red; O tends to be white or black; S tends to be yellow, etc.) [20] Nonetheless, there is a great variety in types of synesthesia, and within each type, individuals report differing triggers for their sensations and ...

  6. Opponent process - Wikipedia

    en.wikipedia.org/wiki/Opponent_process

    The colors that define the extremes for each opponent channel are called unique hues, as opposed to composite (mixed) hues. Ewald Hering first defined the unique hues as red, green, blue, and yellow, and based them on the concept that these colors could not be simultaneously perceived. For example, a color cannot appear both red and green. [2]

  7. Emotional lateralization - Wikipedia

    en.wikipedia.org/wiki/Emotional_lateralization

    Emotional lateralization is the asymmetrical representation of emotional control and processing in the brain. There is evidence for the lateralization of other brain functions as well. Emotions are complex and involve a variety of physical and cognitive responses, many of which are not well understood. The general purpose of emotions is to ...

  8. Grapheme–color synesthesia - Wikipedia

    en.wikipedia.org/wiki/Grapheme–color_synesthesia

    Grapheme–color synesthetes tend to have an increased thickness, volume and surface area of the fusiform gyrus. [2] Furthermore, the area of the brain where word, letter and color processing are located, V4a, is where the most significant difference in make-up was found. Though not certain, these differences are thought to be part of the ...

  9. Emotion classification - Wikipedia

    en.wikipedia.org/wiki/Emotion_classification

    Emotion classification, the means by which one may distinguish or contrast one emotion from another, is a contested issue in emotion research and in affective science. Researchers have approached the classification of emotions from one of two fundamental viewpoints: [ citation needed ]