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A bridal registry or wedding registry is a service provided by a website or retail store that assists engaged couples in the communication of gift preferences to wedding guests. Selecting items from store stock, the couple lists desired items and files this list with the chosen merchant.
Zola is an online wedding registry, wedding planner, and retailer. It is a female-led e-commerce company that allows couples to register for gifts, experiences, and cash funds as well as add gifts from other stores. Zola has also expanded into wedding planning with free wedding websites, invitations, and items for the wedding day.
The company launched an online gift registry in partnership with QVC and published its first book, The Knot Complete Guide to Weddings in the Real World. [6] In December 1999, the company raised $35 million in an initial public offering. [7] On December 2, 2000, the company launched its own bridal magazine and went public.
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The registry was available in Shopko and Shopko Hometown stores and to online shoppers prior to the company's closure in 2019. [15] Costco has teamed up with MyRegistry.com to offer registry services for engaged couples and expectant parents as well as other universal gift registries. [16]
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