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Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business. [ 1 ] In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees. [ 2 ]
He founded Boden in 1991, [2] launching his first catalogue featuring pictures drawn by a friend, [3] with eight menswear products available [2] modelled by his friends. [1] In 1992, Boden realised women were a better target for clothes, and launched women's clothing, followed by children's clothing, [2] under the name 'Mini Boden', in 1996. [3]
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[3] [31] They sell high-end items ranging from men's and women's apparel to shoes, food, gift items. Furniture, and kitchenware among other products. [7] More than 80 percent of customers are women. [7] The Solutions brand is the biggest seller followed by the main Norm Thompson catalog and Sahalie. [25]
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The field jacket came about during World War II with the US Army introducing the M-1941 and the M-1943 field jacket and issued the jacket to their troops. The most well-known and the most popular type of military field jacket that is on the market today is the M-1965 or M-65 field jacket which came into US military service in 1965.
Casual women's clothes, scarfs, gloves, hand bags and belts [26] Indigo collection: Denim: Female: Women's jeans – Indigo collection: Casual: Female: Women's casual tops – The Indigo collection junior: Indigo Company: Boys: Casual shirts, casual jeans and play wear – The Indigo collection junior – Unisex: Posh cloths for kids - Indigo ...