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For Dummies is an extensive series of instructional reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.
Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
Sherman is the creator and former host of "Quick and Dirty Tips Digital Marketer", a podcast on online tools. [17] Her radio credits include producing segments for Wyoming Public Radio , [ 18 ] [ 19 ] Alaska Public Radio Network , [ 20 ] and Marketplace on NPR .
SOSTAC is a marketing model developed by PR Smith in the 1990s [1] [2] [3] and later formalized in his 1998 book Marketing Communications, [1] the subsequent series of SOSTAC Guides to your Perfect Plan (2011) [4] and the SOSTAC Guide to your Perfect Digital Marketing Plan (2020).
Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns.
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Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
For Dummies – a similar series of how-to books from John Wiley & Sons, Inc. Découvertes Gallimard, a similar series in French of introductory books, noted for its fine illustration. Some titles are translated in other languages. FabJob – a similar series of how-to-books for starting a business or dream career