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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...
For Dummies is an extensive series of instructional reference books which are intended to present non-intimidating guides for readers new to the various topics covered. The series has been a worldwide success with editions in numerous languages.
SOSTAC is a marketing model developed by PR Smith in the 1990s [1] [2] [3] and later formalized in his 1998 book Marketing Communications, [1] the subsequent series of SOSTAC Guides to your Perfect Plan (2011) [4] and the SOSTAC Guide to your Perfect Digital Marketing Plan (2020).
The Complete Idiot's Guide to Crowdsourcing: Tap the Power of Many to Get Things Done, Alpha/Penguin, 2011. ISBN 978-1615640928; Sherman, Aliza. Mom, Incorporated: A Guide to Business + Baby, Sellers Publishing, 2011. ISBN 978-1416206514; Sherman, Aliza. Social Media Engagement For Dummies, For Dummies, 2013. ISBN 978-1118530191; Sherman, Aliza.
The AOL.com video experience serves up the best video content from AOL and around the web, curating informative and entertaining snackable videos.
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
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In this context the concept of e-marketing, or digital marketing, has made its way, that is applying the concepts of marketing through the internet technology. Kotler states that the electronic marketing is " the effort of the company to inform, advertise and sell products and services via the Internet ". [ 4 ]