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It is a system of coded meanings, and in order to create that, the sender needs to understand how the word is comprehensible to the members of the audience. In the process of encoding, the sender (i.e. encoder) uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols for which ...
In Chinese rhetoric, the speaker does not focus on individual credibility, like Western rhetoric. Instead, the speaker focuses on collectivism [20] by sharing personal experiences and establishing a connection between the speaker's concern and the audience's interest. [20] Chinese rhetoric analyzes public speakers based on three standards: [20]
This special use of language by certain professions for particular activities is known in linguistics as register; in some analyses, the group of speakers of a register is known as a discourse community, while the phrase "speech community" is reserved for varieties of a language or dialect that speakers inherit by birth or adoption.
Unlike small-group communication these are groups that too large to maintain a conversation between the members. Unlike mass communication, large-group communication does still allow for feedback between the audience and the communicators. Examples of large-group communication include lectures and concerts.
This makes the process more complicated since each participant acts both as sender and receiver. For many forms of communication, feedback is of vital importance, for example, to assess the effect of the communication on the audience. [17] [12] However, it does not carry the same weight in the case of mass communication. Some theorists argue ...
Human communication can be defined as any Shared Symbolic Interaction. [6]Shared, because each communication process also requires a system of signification (the Code) as its necessary condition, and if the encoding is not known to all those who are involved in the communication process, there is no understanding and therefore fails the same notification.
The destinations of mass communication are individual people, like the readers of a newspaper. The hallmark of mass communication is that the message reaches a very large number of people. This stands in contrast to face-to-face communication taking place between two or a small number of people.
In speech communication, intelligibility is a measure of how comprehensible speech is in given conditions. Intelligibility is affected by the level (loud but not too loud) and quality of the speech signal, the type and level of background noise, reverberation (some reflections but not too many), and, for speech over communication devices, the properties of the communication system.