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The use of commercial signage has a very ancient history. Retail signage and promotional signs appear to have developed independently in the East and the West. In antiquity, the ancient Egyptians, Romans and Greeks were known to use signage. In ancient Rome, signboards were used for shop fronts as well as to announce public events. [8]
A barber's pole is a type of sign used by barbers to signify the place or shop where they perform their craft. The trade sign is, by a tradition dating back to the Middle Ages , a staff or pole with a helix of colored stripes (often red and white in many countries, but usually red, white and blue in Canada, Japan, the Philippines, South Korea ...
Storefront of a food shop in Kaunas. A storefront or shopfront is the facade or entryway of a retail store located on the ground floor or street level of a commercial building, typically including one or more display windows. A storefront functions to attract visual attention to a business and its merchandise. [1]
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Arch-headed display windows of a heritage listed shop front from 1847 at Sværtegade 3 in Copenhagen, Denmark. A display window, also a shop window (British English) or store window (American English), is a window in a shop displaying items for sale or otherwise designed to attract customers to the store. [1]
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