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Above the Influence originated as a government-based campaign of the National Youth Anti-Drug Media Campaign conducted by the Office of National Drug Control Policy in the United States that included broad messaging to focus on substances most abused by teens, intended to deliver both broad prevention messaging at the national level and more targeted efforts at the local community level.
The creative firm Saatchi & Saatchi created the ads which "backfired miserably" and were an "instant and classic fail", [1] according to trade publication Adweek. [3] The agency defended its ads, which cost $500,000. [4] The National Cannabis Prevention and Information Centre distanced itself from the campaign. [5]
"Dog's View", also called "Talking Dog", is a 2007 anti-cannabis public service announcement (PSA) created by the United States Office of National Drug Control Policy (ONDCP) as part of the Above the Influence campaign. The PSA features a dog who sits down at a kitchen counter and asks a teenage girl if she might be smoking too much marijuana.
The second PSA, from 1997, [3] featured 18-year-old actress Rachael Leigh Cook, who, as before, holds up an egg and says, "this is your brain", before lifting up a frying pan with the words, "and this is heroin", after which she places the egg on a kitchen counter—"this is what happens to your brain after snorting heroin"—and slams the pan down on it.
An off-screen voice is heard to say "Eddie, did you even look for a job today?" to which he replies "No, ma." while quickly trying to conceal evidence of drug use. The scene fades out and the words "Nothing happens with marijuana" appear above "Partnership for a Drug-Free America" with a voice-over "Marijuana can make nothing happen to you, too ...
WASHINGTON — The Justice Department took a significant step toward rescheduling marijuana Thursday, formalizing its process to reclassify the drug as lower-risk and remove it from a category in ...
In 2013, the international anti-doping organization increased the threshold for a positive test tenfold, decreasing but not eliminating the chances of an occasional marijuana user getting detected ...
Anti-cannabis advertising campaigns, usually run as public service announcements, have included the Stoner Sloth campaign in Australia, DrugsNot4Me in Canada, [12] and several campaigns created by Partnership for a Drug-Free America including the "pot surgeon" PSA from the 1990s.