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Radiant Red Red Boosting Shampoo. For its value, this drugstore shampoo absolutely delivers. The tinted formula imparts a subtle red hue to hair—plus it uses vitamin E and pomegranate extract to ...
This shampoo from Avalon Organics transforms dull hair, using aloe vera, lemon essential oil, quinoa protein, and vitamin E to clarify strands and give them a moisture boost.
The company was founded in 1960 by Jheri Redding and Paula Kent, thus the name, "Red-ken."Redken pioneered the "Scientific Approach to Beauty," and revolutionized the professional salon business by introducing the concept of protein reconditioning and developing new protein based products, which they patented.
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He later co-founded three other major national hair care companies, Redken in 1960, Jhirmack in 1968, and in 1979, Nexxus, which he said stood for "Nature and Earth United With Science." From the beginning of Nexxus a major disruption in the market place occurred with the introduction of direct to consumer advertising to direct consumers to salons.
Consumer Reports is a United States-based non-profit organization which conducts product testing and product research to collect information to share with consumers so that they can make more informed purchase decisions in any marketplace.