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The Crash the Super Bowl contest is an online commercial competition run by Frito-Lay. Consumers are invited to create their own Doritos ads and each year, at least one fan-made commercial is guaranteed to air during the Super Bowl. In later editions of the contest, Doritos offered bonus prizes ranging from $400,000 to $1,000,000.
The ad starts with a professional photographer taking photos of Joe Theismann during a football game with a Canon AE-1 camera. The ad ends with Theismann using the same camera to take photos of his family throwing around a football at their house. [42] Also aired during Super Bowl XVI Manufacturing Briggs & Stratton "Invisible"
The ad was such a success that Frito-Lay signed Landry, who became known as "The Doritos Girl," to a three-year contract. [41] For Super Bowl XLI, Doritos launched a contest, Crash the Super Bowl, to allow consumers to create their own Doritos commercial. The general public was allowed to vote for their favorite of five finalists.
The top most-watched commercials on YouTube included Booking.com's ad with the Muppets, Marvel's Thunderbolts trailer and the Doritos "abduction" ad, which was written and directed by a fan.
Pepsi and Doritos will air three 30-second consumer-created ads during the 2011 Super Bowl broadcast on Feb. 11, "leaving it up to fans to decide whether they submit Doritos ads, Pepsi MAX ads or ...
In 2007, an aspiring Doritos ad-maker like Jared Cicon, then a wedding photographer, was seen as an outlier. Today, a smart creator might become a massive influencer on the order of Alex Cooper.
Chase later parodied the show's failure in a Doritos commercial that aired during Super Bowl XXVIII, in which the spot is literally cancelled midway through its production and Chase is banned from the studio lot. ("Tough year," he remarks.
A new bill seeks to ban some of America’s most popular snacks from California public schools.. Flamin’ Hot Cheetos, Doritos, and Takis could be banned throughout the state under the proposed ...