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  2. Boxtop - Wikipedia

    en.wikipedia.org/wiki/Boxtop

    Betty Crocker was a leader in the mailin box top space beginning in 1929. Their coupon catalog allowed loyal customers to mail in either money or coupons to purchase items in the catalog. [ 1 ] During the 1930s through 1960s, cereal boxtops were usually the most common proofs of purchase used to claim such premiums.

  3. Betty Crocker - Wikipedia, the free encyclopedia

    en.wikipedia.org/wiki/Betty_Crocker

    Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...

  4. 26 of the Grossest Recipe Cards I Found In the Old Green ...

    www.aol.com/26-grossest-recipe-cards-found...

    2. Celery Victor. Celery Victor, a marinated celery salad invented in the early 1900s, is exactly that: a salad. This seems to be presented like an entrée, and that simply ain't gonna cut it.

  5. General Mills - Wikipedia

    en.wikipedia.org/wiki/General_Mills

    Beginning in 1929, General Mills products contained box top coupons, known as Betty Crocker coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker catalog. The coupons and the catalog were discontinued by the company in 2006.

  6. 25 Old-Fashioned Holiday Recipes That Boomers Absolutely Love

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    Bonus points if you pipe the yolks into the whites to make them gorgeously uniform. ... The 1958 Betty Crocker cookbook "365 ... Dust this classic recipe off and fancy it up for the holidays by ...

  7. Premium (marketing) - Wikipedia

    en.wikipedia.org/wiki/Premium_(marketing)

    General Mills retired the Betty Crocker Catalog in December 2006 and ended the premium program after 75 years. [13] (Now that the premium program is no longer in effect, consumers can clip "Box Tops for Education" that are printed on Betty Crocker products to help schools pay for educational supplies.) [14]