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Ryder System, Inc. is an American transportation and logistics company, specializing in truck rental and leasing, fleet management, supply chain management, and transportation management. It also offers full-service leasing, rental and maintenance, used vehicle sales, transportation management, professional drivers, e-commerce fulfillment, and ...
He retired from his position with Ryder System, Inc. in 2002. [10] Throughout his tenure, Burns helped Ryder to grow from $500 million in revenue to more than $5 billion. When Burns joined Ryder in 1974, the company primarily focused on truck leasing and rental, owning a fleet of about 50,000 vehicles and employing 13,000 workers in three ...
The "Dan & Dave" ads were parodied by Ryder Trucks with both athletes participating in a mock biathlon where they started a foot race and continued it with a race in rental trucks. In the ads, O'Brien easily completes his reservation at Ryder and continues on in a truck, while a frustrated Johnson is held up at a second-rate truck service. [5]
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In the mid-90s Ryder introduced the white trucks for corporate rentals. Maybe 3-5 years later, in 1998 or so, they abandoned the consumer market. Rental lots that had trucks in both colors now only had white trucks. Not a smart move in my book; they were the #2 competitor to U-Haul in Florida and in Philadelphia. They should have spun it off ...
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