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Selvedge denim is easily identified by the telltale contrast stitching (usually red or white) along jeans’ outer seams—the contrast stitch marks the edge of the loomed width of fabric itself ...
Denim under a microscope. Selvedge identifier visible in white at the interior of a pair of jeans. Most denim made today is made on a shuttleless loom [20] that produces bolts of fabric 60 inches (1,500 mm) or wider, but some denim is still woven on the traditional shuttle loom, which typically
Spurr launched his menswear line, SPURR, in 2006 with American-made selvedge denim jeans. The line was immediately picked up by Bergdorf Goodman in New York City. In 2007, the line expanded to include sportswear, suiting, and accessories, establishing a full lifestyle brand.
A selvage (US English) or selvedge (British English) is a "self-finished" edge of a piece of fabric which keeps it from unraveling and fraying. [ 1 ] [ 2 ] The term "self-finished" means that the edge does not require additional finishing work, such as hem or bias tape , to prevent fraying.
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
After leaving the world of custom bike building, Rodriguez and Smith started V22LA out of a small Hollywood apartment with a collection for men, using high quality denim, selvedge denim, and hand-picked leather. The line expanded into jewelry, objets d’art, and handmade items for the home.
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