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On June 15, 2021, the Crew announced that Columbus-based online mortgage lender Lower.com had purchased the naming rights to the stadium; per team policy, terms were not disclosed. [ 8 ] The first game in Lower.com Field was on July 3, 2021, and resulted in a 2–2 draw between the Crew and the New England Revolution .
The Crew will first face Inter Miami CF on the road June 19 before Messi and Inter Miami CF come to Columbus Oct. 2 for the Crew's second-to-last home game of the regular season.
Historic Crew Stadium opened on May 15, 1999, as Columbus Crew Stadium with a match between the home side and the New England Revolution. It is the second soccer-specific stadium built in the country, after Steel Athletic Field was built in Bethlehem, Pennsylvania in 1913, and the first Major League Soccer stadium constructed in the United ...
The $12 million budget for constructing a Columbus city "sports park" at the former Mapfre Stadium may get bigger — and still no deal on leasing land.
The new stadium had its groundbreaking ceremony in 2019 and was completed in mid-2021. [123] On June 15, 2021, the new stadium was named Lower.com Field via a sponsorship deal with Columbus-based online real estate company Lower.com, [124] and the Crew's first game there was on July 3 against the New England Revolution. [125]
We have dealt with the same in Columbus, giving $200 million to the Haslams so the Columbus Crew could have a brand-new stadium. For decades, local and state governments all over the U.S. have ...
Starting in 1999 with the Columbus Crew's construction of Historic Crew Stadium, the league has constructed soccer-specific stadiums which are tailor-made for soccer and which have smaller capacity. As of 2025 [update] , 22 of 30 MLS stadiums are soccer-specific stadiums, wich generally have a capacity of 18,000 to 30,000 seats. [ 1 ]
The Crew said Lower.com Field would sell itself. Now that the first season is ending, what's marketing strategy to grow the fanbase?