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Years later, when Yates won Joe Weider's "Mr. Olympia", he credited Mike's "Heavy Duty" principles for his training. Mike, his brother Ray, and Dorian formed a clothing company called "MYM" for Mentzer Yates Mentzer, also known as "Heavy Duty Inc", in 1994. MYM was based on the success of Don Smith's "CrazeeWear" bodybuilding apparel.
Gary Strydom (born 1960) is a South African-born American IFBB professional bodybuilder. He is notable as being the only person to win a Championship title under Vince McMahon's now defunct World Bodybuilding Federation. After the fall of the WBF, Strydom decided to take a long break from competing in the mid 1990s.
He also created a fitness clothing line (Faremon) and supplement line (Formula 1). Most of the stores were eventually closed, while the clothing and supplement line was sold or discontinued to concentrate on the core business of book and magazine publishing. In 1997 Kennedy started Oxygen magazine, which targets a female fitness demographic. By ...
Bodybuilding in the United States traces its early history to the 1860s when it was based on the east coast. By the 1940s, it had arrived in Hawaii. By the 1940s, it had arrived in Hawaii. In the same period, the country was involved with the early internationalization of the sport.
American Giant was founded in February 2012 by Bayard Winthrop, former head of Chrome Industries, [1] to address what he saw as a lack of affordably priced, high-quality, American-made products. [ 2 ] [ 3 ] He believed that by selling direct to the customer, a business could save enough on distribution and marketing to sell products ...
Flex centers more on "hardcore" and professional bodybuilding, as opposed to its companion publication Muscle & Fitness, which has a more mainstream fitness focus. American Media purchased the Mr. Olympia event, as well as the Flex , Muscle & Fitness , and Muscle & Fitness Hers titles in 2003.